THE RESUME SHOP
Resume writing is marketing. Its that simple!
To create a powerful and successful resume that will advance your search campaign, you need to identify the features and benefits you have to sell to a prospective employer. Then carefully, and with great thought, provide that information in a resume.
Lets suppose Ive run an advertisement for a CEO, MIS Director, National Director of Sales & Marketing or Manufacturing Plant Manager. And now, only one week later, I have 429 resumes on my desk and at least 100 phone messages from interested applicants. It would be easier to just do the job myself (if I knew how!) than to try to work my way through this task.
So, I spend the next week sifting through resumes that all say the same thing. Programmers tell me they write code, systems analysts tell me they design new systems and applications, chemical engineers write that they develop processes for chemical manufacture and CIOs tell me that they direct the corporate information management organizations.
I KNOW THESE THINGS! Thats what the job is.
Looking at what I think is resume #388, something is different! This resume says something. It highlights projects, achievements, special task forces, and a host of other interesting and distinctive activities. I want to meet this applicant!
Now, is that applicant you? It certainly can be if you learn the tricks and techniques to effectively market yourself through your resume.
The Sales & Marketing Game
The resume is a great tool. There are really no rules, no definitive procedures that dictate how you prepare your resume. The choice is yours. The opportunity is there to sell your achievements creatively and aggressively, to effectively position yourself above the competing applicants, and get in the door for an interview. Just remember, the purpose of your resume is to get the interview. Resumes dont get jobs.
Lets suppose you designed an innovative new product line. Youre ready to begin selling the product, so you develop marketing plans, sales literature and other campaigns that highlight the features and benefits of the product. In essence, what makes it so great.
Well, the concept is the same when you prepare a resume - highlight the features and the benefits. Yes, of course, you need to include the typical resume information - professional work experience, educational background, teaching experience, technical qualifications and professional affiliations. Equally important is the emphasis you place on selling your career successes special projects, new systems development, productivity improvements, quality improvements, reductions in operating expenses, and more. The list goes on and on. A few examples include:
Capture Attention & Win
A recommended format for high-tech resumes for engineering, data processing and other technical and management personnel, is as follows:
PC SPECIALIST offers strong background in customized software applications, systems/needs evaluation, user training and systems support services. Seeking a technical services position offering opportunities for career training and enhancement. Comprehensive knowledge of government regulations and industrial hygiene standards.
Substantial experience in project planning, implementation and management.
Ability to independently manage governmental affairs.
Solid field and site investigation skills.
Strong planning, analytical, writing and negotiation skills.
Proven record of achievement in responding to/managing environmental clean-up programs.
Please note this is a recommended format that may or may not be appropriate to your particular circumstances. Remember, there are no rules to resume writing. Prepare a resume that will sell your talents, technical qualifications, career history and achievements.
The Make It Look Good Game
Yes, visual presentation matters. In order to sell yourself as a professional, you must look like a professional. With the advent of word processing, desktop publishing and laser printers, there is no excuse for a non-professional presentation.
The one versus two page dilemma is a constant point of concern. Years ago, the Resume God said Let your resume be one page. At it was law. But times have changed, the competition is fierce, and you must make every attempt to aggressively sell your qualifications. If two pages is required, so be it. You will find that the response to your job search campaign will be directly dependent upon how well youve marketed your qualifications and achievements; not on number of pages.