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Creating Your Own Internet
Marketing Success Story

Part Two: Marketing Your Own Products and Services

© 1998, Marty Foley

The first article in this series discussed ways successful cybermarketers demonstrate that they take their businesses seriously.

Another common thread I've discovered among successful Netpreneurs is that they (we) have control over at least one of their own products or services.

Advantages of Developing or Acquiring Your Own Products and Services

Consider some of the significant advantages that marketing your own products and services gives you:

You get 100% of the profit.
You gain greater control. The less you have to depend on other suppliers (who may not always be as ethical, reliable or efficient as yourself), the less related problems you'll have.
You are in a better position to develop repeat sales, where the real profits are to be found.

This does not mean that all successful Netpreneurs don't resell other people's products and services, but these are usually not their main focus, and the advantages are generally short-term.

Gradually Developing or Acquiring Your Own Products and Services

One problem is that many don't feel creative enough, or don't have the time or circumstances, to create or acquire their own products or services. It does take effort and creativity, but it's easier than you might think, and improves with practice.

While there are ways to come up with your own "instant products," product research and development (or acquisition) take time. Jumping into the market with just any product idea without researching the true wants and needs of the market is most likely to turn out to be a losing venture.

This is why it might be a wise option to start out cautiously promoting other people's products through joint ventures and reseller programs, which can instantly and inexpensively give you things to promote. (Perhaps in addition to one or a few of your own products and services.)

What's more, marketing just one product or service doesn't take advantage of back-end and cross-sell offers, where the real profits lie. Adding on related products or services of other suppliers lets you diversify sooner, giving you the potential to generate more income while your own line of offers grows.

As you gain experience and start earning profits, you should be on the lookout for strong market wants/needs that you can fill by creating or acquiring your own products or services, gradually expanding from there.

For details on some proven reseller programs that are paying off for me, visit: http://ProfitInfo.com/busopps.com.

Here are some other places to search for reseller programs related to the theme of your business that you might try:

http://www.AssociatePrograms.com
http://www.Refer-It.com
http://www.Refer-Me.com

Types of Successful Internet Products

If you'll look around, you'll notice that a disproportionate number of successful Internet marketers sell their own information products.

For a previous article detailing why information makes such an ideal product, visit: http://ProfitInfo.com/ideal.htm.

For an article that outlines how to avoid hazards related to info-marketing, visit: http://ProfitInfo.com/mistakes.htm.

Good software programs and scripts are naturals that can also do quite well on the Internet.

Whatever product or service you decide to create or acquire, always determine with reasonable certainty that there exist paying, accessible markets for it, well before you invest much of your time and money.

In Conclusion

All too often, struggling Netpreneurs focus exclusively on reseller programs to earn serious income, and some do well with it. As I've discovered myself, they can be profitable, and I'm not knocking them. But to me, this is too much like working 9-5 for someone else, making them the bulk of the profits.

While going about the process of creating or acquiring your own products the wrong way can be a sure-fire way to go broke, going about it the right way can pay far more - and for far longer - than exclusively selling the products and services of someone else.

Resource Box

TRYING TO REINVENT THE INTERNET MARKETING WHEEL?
Discover how to increase your web site's profitability, effectively use spam-free email marketing, get tons of free publicity... and many other profitable online marketing strategies. Details at: http://ProfitInfo.com/img.htm

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